Company members-M-BYYOU Jewelry

Lucy AL Maktoum

Visionary Leader | Luxury Jewelry Innovator | CEO of [M-BYYOU] Company
Professional Profile
An accomplished Chief Executive Officer with over 10 years of expertise in the high-end jewelry industry, seamlessly blending Emirati craftsmanship with global luxury trends. Armed with a sharp business acumen from the American University in Dubai and a passion for sustainable luxury, Lucy has redefined bespoke jewelry experiences in Dubai, overseeing the entire value chain—from upstream diamond mining technologies and rough diamond sales to diamond polishing techniques and downstream jewelry production and retail innovations.
"Before designing, we always spend time face-to-face with clients to understand their preferences and personal style. Everything begins with a conversation," Lucy describes her creative process. "We then translate each client's vision into sketches, refining them in our notebooks until we achieve the perfect design."
Key Leadership Achievements
✔️ Innovation: Launched the GCC's first "Blockchain-Tracked Diamonds" collection, enhancing transparency for HNWI clients.
✔️ Sustainability: Pioneered 100% recycled gold sourcing for flagship collections, earning the Dubai Sustainable Business Award 2023.
Career Journey
CEO
[M-BYYOU] Company, Dubai | Present
Curate high jewelry collections for royal families and international clientele.
Negotiate exclusive gemstone partnerships with Colombian emerald mines and Australian opal suppliers.
Mentor an all-female design team, fostering Emirati talent in jewelry CAD/CAM technology.
Education & Credentials
🎓 Bachelor of Business Administration (BBA), Honors
American University in Dubai
Specialization: Luxury Brand Management
💎 Professional Certifications
Gemological Institute of America (GIA) – Graduate Gemologist
De Beers Group – Diamond Grading & Sourcing Masterclass
Philosophy & Vision
"Jewelry is wearable art that should tell a story—whether it's the legacy of an heirloom or the bold statement of a self-purchased diamond. At [M-BYYOU], we empower women to own their narratives through ethically crafted treasures."

Lorraine

Bio
Chief Operating Officer (COO) with over 10 years of experience in the luxury and fine jewelry industry. Proven ability to lead cross-functional teams, optimize supply chains, and ensure operational excellence across design, production, logistics, and customer service. Skilled in scaling operations, enhancing customer experience, and driving profitability through data-driven strategies and continuous process improvement. Adept at aligning operations with brand strategy to support sustainable growth in competitive luxury markets.
Professional Skills
End-to-End Supply Chain Management
Cross-functional Team Leadership
Operational Efficiency and SOP Development
Strategic Planning and Execution
Vendor Negotiation and Procurement
Inventory and Order Fulfillment Optimization
CRM and Client Experience Oversight
Financial Forecasting and Budget Control
Data-Driven Process Improvement
Quality Control and Compliance
Work Experience
Chief Operating Officer (COO)
Lead company operations across production, logistics, customer service, and after-sales, ensuring seamless coordination and timely delivery.
Reduced production lead time by 35% through workflow optimization and digital system implementation.
Oversaw vendor and supplier relationships to maintain material quality while reducing procurement costs by 20%.
Developed and implemented standardized operating procedures (SOPs) across departments, resulting in a 40% increase in operational efficiency.
Collaborated with the marketing and product teams to align product availability and fulfillment with campaign schedules, improving launch readiness and customer satisfaction.
Built and managed a 40-person operations team, fostering a culture of accountability, agility, and high performance.
Operations Manager
Managed end-to-end order fulfillment for high-value custom jewelry, achieving a 98% on-time delivery rate.
Introduced inventory control systems that reduced overstock by 25% and prevented supply chain disruptions.
Coordinated with international logistics partners to expand delivery to five new global markets.
Worked directly with the product design and client service teams to streamline internal communication and reduce customer revisions and returns by 15%.
Led monthly performance reviews and KPIs analysis to ensure continuous improvement and team alignment.
Education
Master of Science in Operations and Supply Chain Management
University of Manchester, Alliance Manchester Business School
Professional Certifications
Lean Six Sigma Green Belt – [ASQ or relevant institution]
Certified Supply Chain Professional (CSCP) – [APICS]
Language Skills
English (fluent)
Additional Information
Regular speaker at industry operations roundtables and retail logistics panels.
Volunteer: Provides mentorship for young women in STEM and operations careers through local nonprofit programs.

Angela Catherine Miller

Chief Technology Officer of M-BYYOU Jewelry Company
A creative visionary with a passion for innovative design, Angela holds a degree in Art & Design from the University of California, Los Angeles (UCLA). After honing her skills as a jewelry designer at Kay Jewelers for four years, she co-founded M-BYYOU Jewelry (https://M-BYYOU.com), where she serves as the Chief Technology Officer (CTO).
In her role, Angela drives the company’s technology strategy, R&D, and innovation, blending artistic flair with cutting-edge techniques to redefine modern jewelry. Her expertise bridges the gap between traditional craftsmanship and forward-thinking design, ensuring M-BYYOU Jewelry delivers unique, high-quality pieces that captivate and inspire.
Explore the intersection of art and technology through Angela’s creations at M-BYYOU Jewelry—where bold ideas take shape.

Emma Smith

Chief Marketing Officer (CMO) with over 10 years of marketing experience and excellent brand building and marketing capabilities in the jewelry industry. Good at developing and executing innovative marketing strategies to drive sales growth and enhance brand awareness. Proficient in digital marketing, data analysis and team management, committed to promoting customer loyalty through unique consumer experiences.
Professional Skills
- Brand Building and Management
- Market Research and Analysis
- Digital Marketing and Social Media Strategy
- Content Marketing and PR
- Project Management and Team Leadership
- Customer Relationship Management (CRM)
- Sales Strategy and Growth Drivers
- Data Analysis and Business Insights

Work Experience
Chief Marketing Officer (CMO)
- Responsible for developing company-wide marketing strategies to achieve 30% annual sales growth.
- Lead and manage a marketing team of 25 people to conduct brand promotion, market research and public relations activities.
- Increase brand website visits by 50% and conversion rate by 25% through the implementation of data-driven marketing strategies.
- Develop partnerships and strategic alliances to expand market coverage and promote international market entry.

Marketing Director
- Design and implement marketing plans to support new product launches, with cumulative sales of $15 million. - Through meticulous market research, identify and capture emerging market opportunities, driving market share growth of 15%.
- Lead the company's public relations activities to successfully enhance the brand image and increase national awareness by 35%.
- Work closely with the product development team to ensure consistency between market demand and product design.
Education
Master of Business Administration (MBA)
[Imperial College London], [South Kensington]
Professional certifications
- Digital Marketing Certification (Google Digital Garage)
- Brand Management Certificate [Name of relevant institution]
Language skills
- English (fluent)
Additional information
- Participate in industry summits and seminars to share marketing insights and strategies. - Volunteer experience: Participate in local charity events and promote arts and cultural activities.

Muna Neville

Chief Design Strategist
Educated at Central Saint Martins, University of the Arts London
Muna Neville brings a visionary eye to our studio’s bespoke jewelry collections. While she does not personally craft every design, she provides expert guidance and oversight to each piece, ensuring that every creation embodies the brand’s commitment to artistry, craftsmanship, and personal storytelling.
Grounded in the rigorous training of Central Saint Martins, Muna’s role is to align the creative direction and quality standards, fostering designs that are both timeless and deeply meaningful to their wearers.
Her strategic insight and aesthetic sensibility help maintain the studio’s reputation for excellence in high-end custom jewelry.